Rebuild

Rebuild by James Haskell Twenty years as a professional rugby player. Hundreds of injuries, gruelling training camps, elite coaches, sports psychologists, and performance nutritionists. James Haskell has lived it all — and distilled everything that actually works into one system, built for real people with real lives.
This isn't a generic fitness app. This is the Athlete Plan — a complete framework for how to train, eat, recover, and think like an elite performer, without needing to be one.
Train Like an Athlete
Whether you're hitting the gym or training at home, every programme in Rebuild is built on the same principles James used throughout his professional career. Fat loss, muscle gain, strength, conditioning — structured properly, progressed intelligently, and designed to get results without breaking your body in the process.
Eat to Perform
Forget calorie-counting misery. Rebuild includes over 70 meals and recipes built around fuelling performance and looking after your body long-term. Real food, practical nutrition, and a flexible approach that fits around your life — not the other way around.
Recover Like a Pro
This is where most people get it wrong. James spent years learning from the best rehab specialists, sleep coaches, and performance psychologists in elite sport. Rebuild brings all of that into your daily routine — sleep optimisation, recovery protocols, and the mindset tools that separate people who get results from people who just train hard and wonder why nothing's changing.
The Mindset Work
James has spoken openly about the mental challenges of life in and after professional sport — ADHD, identity, pressure, reinvention. That experience is baked into Rebuild. This isn't toxic positivity. It's practical, honest, hard-won mental fortitude from someone who's actually been through it.
What's Inside
Elite Workout Programmes — Gym and home training plans built for fat loss, strength, and muscle gain, designed around real athletic principles.
70+ Performance Recipes — Meals that fuel your training, support your recovery, and taste like you're not on a diet.
Recovery & Sleep Protocols — The tools James uses himself to stay sharp, recover fast, and keep his body functioning long-term.
Mindset & Mental Performance — Practical psychology from 20 years at the top of professional sport.
Progress Tracking — Log your sessions, track your habits, and see the evidence of what consistency actually looks like.
Why Rebuild?
Because most fitness content is built by people who've never had to perform at the highest level, recover from serious injury, or figure out who they are when sport is no longer their identity. James has done all of it. Rebuild is the honest, no-nonsense system he wishes he'd had — and it's now yours.
Stop training randomly. Start rebuilding properly.